Videos are becoming more prominent in today’s digital landscape. This can be seen in the way that platforms like YouTube and Snapchat are growing at a rapid pace. As a marketer, it’s important to understand how videos can be used to reach your target audience.

There are a few reasons why video is so popular. For one, it’s a very engaging format. People are more likely to watch a video than read an article. Articles can be lengthy and take a bit of effort to process. Videos are easily consumed and convey information better. Additionally, videos can be easily shared on social media. This makes them a great way to reach a large audience quickly.

Another reason videos are so popular is because they can be used to tell a story. Stories are a powerful way to connect with people and evoke an emotional response. Videos allow you to tell your story in a visual and engaging way.

However, videos aren’t exactly easy to make. Video creation requires a lot of time and effort to produce quality content. In this article, we’re going to list five things that make a video great.

#1. The video should be clear and easy to understand.

When creating a video, it’s important to make sure that it’s easy to understand. The visuals should be clear and the audio should be easy to hear. If there are any subtitles, they should be easy to read.

A useless video is not necessarily a bad thing if it is entertaining. For example, many content creators make prank videos. Because even if it doesn’t contain information, your video will entertain viewers. Especially if the video idea is original, not imitating other people’s work.

#2. The video should be interesting and engaging.

No one wants to watch a boring video. Make sure that your explainer video is interesting and engaging. This means keeping the visuals and audio interesting and ensuring that the content is relevant to your target audience. Also, make sure that your video tells a story. The last thing you want is for your viewers to lose interest.

Make sure the results of the topic research are packaged into useful videos, because apart from being loaded with information and knowledge, your videos are likely to be shared by subscribers on their social media accounts. This can be a great potential to grow the number of impressions and of course your subscribers.

#3. The visuals should be effective and appealing.

The visuals are a very important part of any video. They should be effective and appealing to your target audience. This means using the right colors, fonts, and graphics. It’s also important to make sure that the visuals are consistent with your brand.

#4. The audio should be clear and easy to listen to.

The audio is also an important part of any video. It should be clear and easy to listen to. This means using the right sound effects and music. It’s also important to make sure that the audio is consistent with your brand.

Not a few people are lazy to record their voices for voiceovers and choose to use Google Translate to read the script you wrote earlier. This should be avoided, because it can make the audience addicted to the character of your voice.

As previously discussed, video is closely related to the visual aspect. Make sure your video resolution is adequate, so that it is pleasing to the eye of the viewer. Moreover, many today’s smartphones already support HD resolution.

For those of you who have a DSLR or Mirrorless camera that already supports video recording autofocus, this can actually be a plus. For beginners, HD resolution videos are enough.

The problem is, full HD resolution requires laptops and computers that are also adequate. The goal is that the editing process does not burden your device.

#5. The video shouldn’t be too long.

Lastly, it’s important to remember that people have a short attention span. Most people won’t watch a video that’s more than five minutes long. Make sure that your video is short and to the point.

So that your video content is interesting, try not to be stiff and too formal in your demeanor. Keep in mind, in addition to viewers coming to visit your account to get information and knowledge, not a few of them need entertainment. For that, use everyday language so that your demeanor seems to flow.

Don’t forget to greet the audience too. If possible, start thinking about a typical greeting from now on to greet an audience who enjoys your content.

Bonus

Here are 20 tips for making interesting videos that you can practice:

Define a theme.
Do content topic research.
Make sure the camera used is adequate.
Make useful and entertaining videos
Create catchy Youtube video titles.
Invite other Youtuber collaborations.
Use spoken language.
Write scripts to be systematized.
Include hashtags to make them easier to find.
Have a microphone.
Take advantage of video editing applications.
Follow the trend.
Learn intonation.
Learn voice articulation.
Voice recording practice.
Familiar with image editor applications such as Photoshop, Canva, etc.
Take advantage of the description column.
Practice in front of the camera.
Pay attention to the lighting.

The Wrap Up

Videos are becoming more and more popular in today’s digital landscape. As a marketer, it’s important to understand how videos can be used to reach your target audience. There are a few things that make a video great. The video should be clear and easy to understand. 

It should be interesting and engaging. The visuals should be effective and appealing. The audio should be clear and easy to listen to. Lastly, the video shouldn’t be too long. By following these tips, you can create an effective and engaging video that will reach your target audience.

Author Bio

Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.