Specialized Canada is a bicycle manufacturing company in Sainte-Anne-de-Bellevue, QC. Its products include bicycles, helmets, shoes, apparel, and accessories. The company also produces tubes and tires. Founded in 1980, the company has more than three million customers worldwide. The main contact at best Specialized Canada is Larry Koury, Director. For more information, visit the company’s website.
The Canadian company has trademarked the word “Roubaix” since 2007. The name is a part of cycling lore and is used all over the cycling industry. The lawyers for Specialized, ASI, and Cafe Roubaix are currently negotiating a settlement. The cafe plans to retain the name. The owner credits the rise of social media with the company’s legal problems. Ultimately, the name will remain as Specialized is trying to stop the use of its name.
A global PR nightmare
The company owns the trademark on the word “Roubaix.” It has used the name since 2007 for all of its bikes in Canada. Richter has no right to use the name “Roubaix” on its bicycles. The Calgary Herald originally reported the story. The company’s Facebook page received scathing comments. The incident became a global PR nightmare for Specialized, and the business may now be forced to change its name.
The dispute between Specialized and the cafe has led to lawsuits in Canada and the U.S., with both companies claiming the right to use the name. A lawyer for Specialized says the lawsuit is not a legal issue, but rather a marketing one. The Cafe Roubaix is a small, local business in Alberta. It is owned by Dan Richter. The name “Roubaix” is part of cycling lore and is everywhere in the industry. Thankfully, the legal team for the chain has settled the lawsuit and Cafe Roubaix will keep its name.
Roubaix is a trademark
The name Roubaix is a trademark that Specialized owns in Canada. In the U.S., Specialized licenses the name from ASI, which owns the Fuji, Breezer, and Kestrel brands. In Canada, it has the right to use the name Roubaix, but the brand will not change its identity. The dispute is a trademark dispute, and it will be a case of infringement.
A lawsuit between Specialized and the cafe is not over yet. The company is not legally able to force Richter to change his shop name. The Canadian bicycle maker owns the Roubaix name. This trademark is not owned by anyone other than the Café Roubaix. It is a registered trademark of Specialized Canada. In addition, it is a synonym for “Roubaix”. The term has also been trademarked in the U.S. by the French company.
Belgian border
The lawsuit alleges that the word “Roubaix” belongs to Specialized. The word is a city north of Paris on the Belgian border that is the home of the Paris-Roubaix bike race. The word Roubaix is so important in cycling lore that it is almost impossible to not mention it without reference to it. But the café is keeping its name because it is an icon of cycling culture. And the name is a trademark for a brand.
Trademarked name
The dispute between the two companies stems from Specialized’s trademark, which covers all of its bicycles. The brand was a trademarked name in Canada since 2007, and the two companies have no rights to trademark it. But the trademarked name was already used by the company for many years. This lawsuit is a result of the dispute between the two brands. Specified has a reputation for being very popular in the cycling industry.
In Canada, Specialized has been using the name Roubaix for its bicycles since 2007. The word has become synonymous with the bike race and it has become a worldwide brand. Regardless of the reason, Specialized has every right to make its shop’s name different. After all, it owns the trademark, which is a symbol of cycling. The logo of a cycle is called a roubaix, which means it is a road bike.
A Canadian bike-racing brand
In the U.S., Specialized is a bike-racing brand. The company’s logo is a cyclocross bicycle. The company has been in business for more than 60 years, and continues to grow by leaps and bounds. In Canada, the brand is known as a Canadian bike-racing brand. It has a large following, and is known for its unique “Shred Hard” Summer Camps.
