How To Choose The Best Business Name

How To Choose The Best Business Name

So you’ve come up with a great online business idea, and now you’re stuck trying to find the best business name. You’re not alone! Naming your business can be one of the most challenging steps for beginners and experienced business owners alike. 

When it comes to naming your business, there are many things to consider. What will the name represent? How can you make it stand out? And most importantly, how do you choose a name that’s not already taken?

This blog post will walk you through some tips on choosing the perfect business name.

So if you’re ready to get started, keep reading!

Tips For Choosing A Business Name

Here are tips you should follow for naming your business. The more of these criteria your name can meet, the better your name will be.

Self-Explanatory: A good name should be self-explanatory. It should give your customers an idea of what you do or sell. Customers should be able to work out what type of business you have just from the name.

Short: The name should be short, sweet, and to the point. The shorter your name is, the easier it will be for customers to remember.

Catchy: The best business names are catchy. Your name should be something that will stick in your customers’ minds so they remember you when they need your product.

Spelling: Your name should be easy to spell. Otherwise, your customers will get frustrated when trying to find you online. If they can’t spell your business name easily, they will likely look for a competitor.

Easy to Pronounce: A good business name should be easy to pronounce. You don’t want your customers stumbling over your name when they’re trying to tell their friends about it.

How it Sounds: Think about how the name sounds when you say it aloud. Does it sound good? How would you feel answering the phone and saying the name out loud? Avoid names that are difficult to pronounce, or that might be easily confused with other words.

Unique: All the best business names are unique. You don’t want your name to be too similar to another business in your industry. Otherwise, potential customers may get confused between you and your competitors.

Trademark: After choosing your name, make sure it is not trademarked. This will ensure you don’t get sued for using someone else’s name. It will also be expensive to rebrand your business in the future.

Timeless: Think of a timeless name. You don’t want a name that will date your business or make it seem like you’re chasing the latest trends.

Simple: Simple is nearly always best. Make sure you don’t choose a name that’s so complicated that no one can understand it.

Business Name Mistakes To Avoid

Don’t choose a name by location/type of business: Your name shouldn’t limit your growth because of your location or type of business. For example, suppose you plan on expanding your business or selling online. In that case, you don’t want to include your city in your business name or one specific product category.

Don’t use initials: Initials can be difficult for customers to remember and spell. If you must use initials in your business name, make sure they’re easy to pronounce.

No numbers or symbols: It is best not to have any numbers or symbols in your name. These can be difficult to remember and can make you look unprofessional.

No Jargon/Puns/Slang: A good name should not be full of jargon, puns, or slang. These can be difficult to understand and can make you look unprofessional.

Try A Name Generator

Are you stuck trying to find the best business name? You can try using a name generator such as Namelix or AI software like Jasper, which uses Artificial Intelligence to generate a Business or Product name based on a short description of your business, and any keywords to include.

What To Do After Choosing Potential Business Names

After you’ve brainstormed some potential names, it is now time to check the following:

Available Domain Name: Check to see if the domain name is available. If it’s not, move on to your next choice. You don’t want to find out that someone else has already taken your perfect name too late. You can use a site such as Namecheckr to check the availability.

Available Social Media Username: Next, check if the username is available on all the major social media platforms. If it’s not, move on to your next choice. Having consistent branding across all platforms will help to strengthen your brand.

Do a Google search: Before you settle on a name, do a quick Google search to see if there are any other businesses with a similar name. This will stop you from choosing a name that’s too similar to another company, and prevent any trademark infringement.

Get a second opinion: It’s always a good idea to get a second opinion from someone you trust. Once you’ve brainstormed potential names, make a shortlist of your five favorites. Ask them if the name is easy to remember, spell, and pronounce. Also, ask them to choose their favorite. You may have a name in mind you prefer, but everyone you ask loves a different one.

Final Thoughts

As you can see, there are many things to consider when choosing a business name. But if you keep these criteria in mind, you should be able to come up with the perfect business name that will help you stand out from your competitors.

Choosing the wrong name can lead to an expensive rebrand in the future, or it can even be why your business fails. So

So take your time and choose wisely! Good luck!


Skyler Benson is a full-time blogger who writes about online business, freelancing, business software, and writing tips.

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