Amazon PPC cost is a big issue for many new sellers, but there are several things that you can do to reduce it. For example, you can target shoppers based on their purchase history, which helps you increase brand awareness and acquire new customers. Moreover, you can also set a daily budget and filter your keywords based on ACoS.
Negative keywords are those which cost more than the average click-through-rate for a product or service. These keywords are often related to the cost of ad spend and should be avoided if possible. While they can be used to protect the organic rank, they can also be used to waste money on terms with poor conversion rates.
When deciding which negative keywords to use, you should keep in mind that they must be very specific. For example, you might sell a small camera bag for a travel photographer on Amazon. The key is to choose negative keywords that are related to the product category. Be sure not to make them too generic, since this could potentially trigger ads for a camera bag.
Amazon PPC is a cost-effective advertising platform that allows you to use up to 1000 keywords per ad group. However, it is recommended that you only use 30 keywords per campaign. You can either manually enter keywords or use Amazon’s keyword suggestion tool. Remember to include the exact phrase that you want people to use when searching for your product.
When you want to maximize the return on your investment, you must target keywords that convert. For this, you must select keywords that have high search volume. Also, you must consider the level of competition for these keywords..
Creating a daily budget
Setting a daily Amazon PPC budget is an important part of your marketing strategy. It allows you to limit how much you are willing to spend each day on your campaign. Typically, a daily budget is around 30% of your total projected revenue. You can increase this amount if you feel you are spending too much. Setting a daily budget is a good way to be more mindful of your spending and allocate your budget evenly over the day.
When creating an Amazon PPC budget, you should consider your target audience. Remember that traffic to your website will be different on different days of the week. For example, some categories have more traffic on weekends than others. Also, certain categories may have a seasonal character. By setting your budget ahead of time, you can make sure your campaigns stay stable during special seasons and holidays..
Filtering keywords based on ACoS
Filtering Amazon ppc cost – and your ad budget – based on ACoS is a great way to improve your marketing ROI. The ACoS is a percentage that shows how effective your ads are, and it’s also displayed on your Amazon Search Terms report. The lower the ACoS, the better.
ACoS stands for advertising cost per sale. An ACoS over 33% will reduce your profits, and you should aim to keep it below thirty five percent. You can track this information in SellerApp’s dashboard. You can see how much you spend on ACoS for a given keyword in a month.
By calculating the ACoS for each campaign, you can determine the break-even point for your Amazon advertising campaign. This is the point where the cost of advertising equals the profit margin. This will let you know if you can afford to pay higher costs, or lower them altogether.
Optimizing your Amazon PPC campaign
To get the most out of your Amazon PPC campaign, you must know what your goals are. Ideally, you should create a list of your objectives and write them down. You should also define the terms expansion and optimization in your list. The former refers to increasing the amount of ad spend, while the latter refers to increasing the number of conversions.
For example, if you’re a retailer, you may want to consider adding high-performing keywords. For this, you should filter your campaigns by those keywords that have generated at least five sales in the last 60 days. Once you’ve identified these keywords, you can begin to optimize your campaign.
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