Several reasons, ideas and how influencer marketing increases brand awareness so that it continues to steal the attention of consumers.
Brand awareness is the first step in entering the market in doing business. How will consumers buy the product if they are not aware of your brand? That’s why it’s one of the most basic things your brand should do.
There are many ways to increase brand awareness in today’s digital era, but influencer marketing is the most effective step. In this article, we will learn about the various ways brands can use influencer marketing for promotion.
First, let’s first identify what brand awareness is
What is Brand Awareness?
What is meant by brand awareness is a situation where consumers recognize, remember, and make the first product or brand that appears in consumers’ minds when thinking about a certain product or service category automatically.
For example, a consumer wants to buy a mobile phone product and immediately types in a brand name in the Search Engine. Even though the brand that sells cellphones is not only the A brand.
How Do Influencers Increase Brand Awareness?
The most effective strategy that is most often glorified is word-of-mouth. The ability of how someone influences friends, relatives and even family just because they mention one product.
For example, you go to a restaurant, then you post on social media. Your friends who see these Instagram Stories will usually ask “Where is that? Isn’t it nice?” or even simpler like “Is there parking there?”
You will answer these questions according to the experience you had while eating at the restaurant, right?
This is how influencer marketing works.
Influencers have many loyal followers, they assume influencers have a high interest in topics according to their interests. When a selebgram describes your values, the message conveyed is more powerful than if you delivered it yourself.
Increasing brand awareness with influencers is not just social media promotion and suddenly your brand becomes top-of-mind. Influencer marketing is not a set-and-forget strategy either.
You must maintain and work long-term to cultivate consumer credibility and trust.
Here are some ideas for awareness activation with influencers:
Work with influencers of any size and audience.
Not only limited to Nano and Micro, or even Macro and Mega. Some brands choose to work with one of them. In fact, if mixed, the campaign will be more effective because it targets all different markets.
However, whichever way you choose, working with influencers is a great way to reach thousands of people in a more organic way. One example which works with 32 influencers to maintain and maintain brand awareness.
Running a giveaway
Holding giveaways and contests with influencers is the perfect way to build a group of promotional armies on social media. To really increase awareness, ask influencers to register contest rules such as following your brand account in a giveaway with Influencers.
Boost influencer content through their personal accounts
That way you can use influencer audience data to target ads, not just your existing influencer audience.