PPC (Pay Per Click) is one of the most effective ways to drive traffic to your website. PPC Advertising is a type of online marketing in which ads are strategically placed on search engine results pages (SERPs).

It enables you to get high-quality traffic without wasting money. PPC is an auction-based system in which advertisers bid to target an audience by ranking on the first page of search engines. It is primarily responsible for the success of online advertising and email campaigns.

Advertisers are only charged when their ads are clicked by users in this method of marketing. The primary goal here is to buy traffic rather than generate organic traffic. Facebook ads, Google ads, Twitter ads, and so on are examples of PPC ads.

PPC Terminologies:

The four C’s of PPC are as follows:

CPC:

It is an abbreviation for “Cost Per Click.” It is defined as the fee charged to advertisers whenever someone clicks on their advertisements. In PPC, the amount spent is referred to as the Cost Per Click.

The fee is determined by the level of competition in the ppc space where you want to place your ad.

CPM:

It is an abbreviation for “Cost Per 1000 Impression.” In this case, an advertiser pays to have his ads shown 1000 times regardless of how many times they are clicked.

CPM is primarily used for display and video advertisements.

CTR:

It is an abbreviation for “Click Through Rate.” It can be calculate as the ratio of clicks to impressions.

CTR = the number of clicks on ad impressions.

For example, if your ad is click three times and there are 100 impressions, your CTR is 3%.

The good CTR for search and display ads is 1.9%, while the average CTR for search ads is 3.17% and 0.46% for display ads.

CPA:

It stands for “Cost Per Action,” which is another important term in pay per click. When a user completes a specified action, the advertiser must pay. It is primarily employed in affiliate marketing.

For example, the conversion can be calculated based on the completion of any event, such as making a purchase, filling out a form, or requesting a quote.

Why is PPC appropriate for your company?

Extremely Specific:

PPC allows you to target your audience based on their location, age, gender, interest, keywords, language, and behavior, among other factors.

This saves a significant amount of money that would have been spent showing ads to people who are not interested in purchasing your products and services.

Extremely adaptable:

PPC allows you to show your ads to people who have previously visited your website. This is referred to as retargeting a potential audience. Retargeting is critical because only 2% of visitors to your website convert into sales. So, in order to get business from the remaining 98% of people, retargeting is used. Retargeting encourages people to return and look at the products and services they missed.

Pay per click allows businesses to convert more leads that were previously unconverted.

Cost-Effective:

Businesses only pay when their ppc ads are clicked in this case. According to Google, first-page search engines capture 71% of traffic, and this figure has risen to 92% in recent years. More traffic leads to more conversions. It allows you to be at the top of the search engine ranking page, even above the organic results.

For example, if it costs you $10 to get a click on your product and it sells for $100, your ROI (return on investment) will be $90, which is quite high.

Trackable:

It is simple to track the performance of any pay per click ad campaign. If an ad campaign does not produce the desired results, it can be tweak or cancel. A powerful tool developed by Google called Conversion tracking can be used to track the campaign. It essentially tracks lead generation, sales, downloads, and other desired actions taken by users after interacting with your advertisement.

The conversion rate is a term that describes whether or not people who click on your ads convert. The quality score of any ad campaign is measure on a scale of 1 to 10.

Quick Outcome:

As we all know, ranking in organic search engine results takes at least three months. However, pay per click allows you to have your ads on the first page in a matter of days. Pay per click is a great option for driving sales to your website as soon as possible if a business wants to target their audience.