Step 1: Create an optimization strategy
To increase conversions, you must develop a strategy that will guide your tasks. This is important when performing conversion optimization tactics because conversion optimization necessitates a great deal of testing and a variety of steps.
With a clear strategy in place, you can ensure that you are testing and analyzing all aspects of your landing page, from its design to the shape and color of your call to action button and your copy.
Step 2: Ask visitors about their user experience
Knowing why visitors leave your page can assist you in making the necessary changes to your pages. To understand your audience’s pain points, you can use various mechanisms to gather information from them. Polls, surveys, and one-on-one interviews are some methods for gathering this information. Visitors can use these to tell you if your page design is poor or if your offers are unappealing.
Step 3: Find your sales funnel leaks
Identifying pages with low conversion rates can lead to the necessary changes. That is why you must examine your sales funnel to determine where visitors are leaving your pages. A tool like Google Analytics is extremely helpful in locating these pages – and it is freely available to anyone with a website.
You can see how visitors move through your website and where they leave by using the behavior flow. What pages have the highest bounce rates? Why are visitors leaving those pages? Which pages entice visitors to stay longer?
Step 4: Make simple landing pages
One of the most important rules to remember when creating a landing page is to keep things simple.
The main reason that a simple landing page performs better is that it provides little distraction to your visitor, so every element on the page is optimized for conversions.
A simple, effective landing page has a simple page design, clear and non-technical page copy, a single offer, the use of an image or video with a clear message, an obvious call to action button, is mobile responsive, and does not have a navigation bar.
Step 5: Add social proof
Social proof can save you a lot of time and effort when it comes to persuading your prospects. When you have 3 million customers, the general assumption is that you are doing many things correctly and that your business is secure.
Showing your page visitors that other people like them have used and loved your product will have a greater impact on conversions than anything you can say.
Step 6: Make your pages mobile-friendly and fast
In most industries, more people will visit your mobile page than your desktop page. If your page doesn’t work well on mobile, visitors will simply leave and find a better option.
It is critical to use a mobile-responsive website theme when creating your website pages. Similarly, if you’re creating a landing or sales page, you should use a builder that allows you to make your pages mobile-friendly.
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About the Author- Gaurav is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its Advanced digital marketing course in Delhi.