It’s becoming more and more crucial to outrank and outperform your competitors as more and more businesses go online. When it comes to boosting traffic and sales through your blog’s content, it doesn’t matter how big or little it is. We’ve got you covered if you’re just getting started with SEO. Here are the ten best practises for improving your blog’s Google search rankings. The top SEO company in India always follow these guidelines religiously.
1. Conduct thorough keyword research.
For on-page optimization, the first step is to conduct a thorough keyword study for your blog article. It’s possible to uncover highly profitable and trafficked keywords for your blog article by using programmes like the Google AdWords Keyword Planner, Semrush, and others. Once you’ve chosen the perfect keyword, be sure to include it in your article’s title, meta description, h1 tag, and all of the body text.
2. Improve the meta description of your website.
The meta description is the short snippet that shows next to the title on the search engine results page (SERP). It’s critical to include your primary keyword in the meta description and make it engaging to encourage readers to visit your blog article. Try to keep it to a maximum of 150-160 characters.
3. Include pictures and video clips with your content.
Google’s search engine results pages (SERPs) favour sites with more visual content, such as photographs and videos. When it comes to your blog entries, images can assist boost reader engagement, while videos can help keep visitors on your site longer. The file name and alt text of your photographs and movies should contain keyword-rich information, as should any videos you upload.
4. Publish internal connections.
The term “internal link” refers to a link that points to another page within your own website. As well as helping Google crawl and index your pages, they also assist your website’s visitors have a better overall experience. Make sure to include relevant internal links and use anchor text that incorporates your core keyword in your blog posts. External links, on the other hand, are links in your blog article that take readers to other websites. It’s a terrific approach to boost your blog’s authority and encourage readers to discover new stuff on the internet. Use external links that are both relevant and of good quality in your blog postings.
5. Improve the visibility of your photographs in search results
For high-quality photos on your website, provide a descriptive alt text and file name in the image code, rather than the image URL. Google will be able to better understand the image’s context as a result of this. All photos should be correctly formatted, with no broken links or missing thumbnails.
6. Reducing the re-visitation rate
The percentage of visitors who leave your site after reading only one page is known as the bounce rate. Blog entries that include graphics, videos, and internal links can help keep the bounce rate low by attracting readers. By doing this, you’ll be able to keep visitors on your website longer and get them to spend more time there.
7. Concentrate on optimising the URL
When it comes to search engine results, a webpage’s URL matters. In order to make URLs and file names easier to index by search engines, relevant keywords should be included, hyphens should replace underscores, and capital letters should be avoided. Make sure that your URLs aren’t littered with dates and other special characters.
8. Make your site voice search-friendly
The use of Google’s voice search to obtain information on the web is on the rise. Your blog’s content must answer the queries your readers are asking in order to be voice search-optimized. Adding FAQs and long-tail keywords to your blog posts is a great way to do this. In order to improve voice search optimization, look for frequently asked questions (FAQs) from your target audience and include them.
9. Create high-quality guest blogs
You may boost your blog’s authority and reach a new audience by guest posting. Always add a link to your website in the anchor text of any guest posts you produce for other websites. You should also check if the website you’re writing for has a high-quality site and decent SEO stats. Decide on a subject that will be of interest to your audience.
10. Engage in social media on a regular basis
Your website’s authority and visibility can be boosted by using social media to spread the word about it. Share your blog pieces throughout all of your social media channels, and don’t forget to link back to them. Create a Facebook page for your business or brand so that customers can simply find you on the internet, as well Make it easy for readers to connect with you by providing social media sharing buttons on every blog post. A Digital Marketing agency’s social media marketing services help you rank higher in Google since they help you get more followers.
Increase your blog’s visibility in search engine results by following these simple guidelines. Even if you’ve been blogging for a long, these pointers are guaranteed to come in handy.