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Website feedback widget: A detailed overview

Feedback is, without a doubt, a big part of the knowledge-building process. You can learn from your mistakes, but you can just as effectively learn from the opinions of others. When it comes to feedback, you need to differentiate between positive and negative comments. If a person makes a specific suggestion regarding your website, for instance, then it’s good to be aware of how people view these suggestions, and what your decision will be once you’re ready to implement them. Include these into your website regularly and get both positive and negative comments from different sources.

In this article, let’s get a detailed overview of the website feedback widget, its uses and a gist of the best website feedback widgets available.

What is a website feedback widget?

A website feedback widget is a small piece of code that allows you to collect user feedback on your website directly from within the web browser. The widget typically resides on the same page as your main content, and users can input comments about the site directly into it. This information can then be used to improve or change aspects of your website, based on what people are saying about it.

Why collect user feedback in-app?

There are a few reasons why collecting user feedback in-app is a better option than on external websites.

First, it’s much more engaging for users. They can leave comments right on the widget itself, which means they’re more likely to see and respond to them. This keeps people engaged with your site and makes it easier for you to collect valuable feedback.

Second, it allows you to track how users are interacting with your content. This can help you to understand what works well on your site and identify areas that need improvement.

Third, it’s a great way to gather feedback during live events or webinars. You can have users leave comments right as they’re taking part in the event, which gives you an instant snapshot of how people are reacting to the material. This information can be used to improve future broadcasts or presentations.

Website feedback widget best practices

There are a few things you should keep in mind when using a website feedback widget.

In-app surveys

The first thing to keep in mind is that your feedback widget should be used for gathering user feedback, not for collecting survey data. This is because surveys can be intrusive and take up a lot of people’s time, while feedback widgets are much more engaging and allow users to leave comments right on the widget itself.

Get people engaged with the widget

One of the most important things you need to do when using a website feedback widget is to get people engaged with it. This means making sure the widget is easy to find and use, and that the feedback form is simple and user-friendly.

Keep things sorted & prioritized

Another important thing to keep in mind is that you need to make sure all of the feedback collected from users is sorted and prioritized. This means organizing it into categories such as usability, design, or functionality.

Provide a response mechanism

Finally, you need to provide a response mechanism for users who leave feedback on your widget. This can be either an email address or a comment box on the widget itself.

Don’t annoy your users

One of the most important things to remember when using a website feedback widget is that you need to make sure it doesn’t annoy your users. This means avoiding spam comments, excessive advertising, and any other type of intrusive behavior.

By following these best practices, you can ensure that your feedback widget is a successful tool for gathering user feedback.

Benefits of Using Website feedback widget

You can Ask for More Information

Feedbacks Widgets are a great way to help negate the frustration users feel when they can’t find exactly what they need on your site or app.  It may also cut down on support tickets and save time for customers and your team as a result. The best part is that reviews come directly from real customers, which means you’ll be able to offer personalized responses that are actually relevant instead of responses that sometimes feel like an automated reply.

You can Gather Feedback On-the-fly

Providing a method for feedback in the form of a widget reduces user burnout. Split attention keeps users from effectively navigating your product as they have to switch focus between tasks. For example – it’s like if you had to keep stopping while building a house to look at an instruction book. This could result in errors or even lower productivity all together because clients are no longer focused on projects but rather scrambling to find answers elsewhere. So instead of looking up instructions, simply provide a way for your users to give their feedback directly within your interface.

Understand your website visitors with surveys

Surveys are a great way to collect feedback from your website visitors. By using surveys, you can gather data about how people use the site and what they think could be improved. This information can help you make changes in order to improve the user experience on your website.

The best website feedback widgets for your site

There are a variety of different types of feedback widgets, so it can be tough to decide which one is right for your site. But don’t worry – we’ve got you covered!


Saasfe makes a great choice as it is an intuitive and simple way to gather feedback from customers, communicate with them, and offer ideas. It also maintains a seamless user experience. You’ll be able to spend less time managing replies and more time drawing insights with a simple interface and an easy way to organize feedback under Topics.


Usersnap is a website screenshot and video annotation service to collect and organize customer feedback. Users can easily upload their screenshots from any browser, device or operating system. Other product owners can then access these raw materials with comments and arrows to improve your site’s UX.


Feedbackify offers a standard feedback form creator. It’s straightforward software that you can use to integrate a customer feedback widget on your website and let your customers grade and comment. The tool enables you to view the ratings in real-time on your dashboard so you can monitor incoming feedback.


Appzi offers simple user feedback widgets with customized buttons and surveys for your website. You can customize the color, choose icon or text, place your logo, or use your own button. The software is designed for product feedback, website feedback, and simple one-question feedback, with more developments to come.

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