This article will explain how to develop a strong social media marketing strategy that elevates your brand and drives growth. The average global internet user spends 2 hours and 27 minutes per day on social media. And, as more people spend time online consuming content, brands and businesses can expand their reach and interactions to reach those people. Social media marketing allows you to establish an organic presence and communicate with your target audience in ways that are different from traditional online advertising. While advertisements can sometimes turn off customers, organic social allows for meaningful interaction through relevant conversations, thought leadership, and educational content. Furthermore, after creating a website, you can use social media marketing to drive traffic and nurture leads for free.
What is social media marketing?
Social media marketing is a type of marketing that involves the use of social media platforms for branding and promoting products or services. Depending on the social platform, social media marketing can help achieve various goals and target specific audiences.
Benefits of social media marketing Strategy
Social media is used by businesses for sales, marketing, and customer service. A social media marketing strategy has numerous advantages, ranging from branding and lead generation to customer support and sales. Social media marketing should be a primary source of content for any company.
Here are other benefits of social media marketing to consider as you begin to implement your strategy.
1. Increase trustworthiness
Having a web presence today generates trust for both businesses and individuals. To establish a credible online presence, you should use social media in conjunction with your business website. Your audience will understand what you stand for if you post anything from user-generated content (UGC) to behind-the-scenes footage of your company. With a large following and high-quality content, achieving social proof is much easier. You can build trust even faster if your accounts have a verified blue badge.
2. Boost brand awareness
Building trust, cultivating relationships, and demonstrating authority all help your brand advance on social media. If you implement an effective social media marketing strategy, your brand will most likely be perceived positively and even known or discovered by new audiences. 83% of those polled said Instagram assists them in discovering new products or services. To boost your social media branding, post content that is more than just self-promotion. While you may announce a sale or new product launch on occasion, the majority of your content should focus on sharing industry news, thanking customers, and providing unique tips and tricks.
3. Drive leads and conversion
With the rise of social commerce, many small business owners are now selling products via social media, either directly or indirectly. According to the LinkedIn Social Selling Index, “78% of social sellers outsell their non-social media counterparts.”
Tips on how to drive more sales on social media
- Increase website traffic by including a link in your bio.
- Host live videos, such as YouTube Live
- Run contest
- Make your Instagram account shoppable (if you sell physical products). This is one of the most common ways to make money in Instragram.
- Use user-generated content
- Work with influencers
Social media marketing Platforms
A social media marketing company can help businesses achieve their marketing and business growth goals using social media. Moreover, it can help you attract more customers, get customer feedback, and build customer loyalty. You can also use social media platforms for advertising and promotional giveaways. Below are the most popular channels to consider when building your social media presence, ranked by the number of users.
Facebook is the most widely used social media platform, with over two billion users each month. It is also one of the top social media marketing companies in USA. You can create ads for specific users using the Facebook Ads Manager. Furthermore, it enables you to create custom audiences from a list of phone numbers or email addresses that you’ve gathered in order to reach out to current customers. You can also use Facebook Pixel to reach out to customers who have previously visited your website. A Facebook business page is required for every company, but make sure to update it on a regular basis.
Twitter has 186 million daily active users on average. It is a fast-paced platform where many users go to learn new things. It is thus an excellent marketing platform for businesses that regularly publish original content. Twitter also makes it simple for users to share links to new blog posts and pages, and if you do it on a regular basis, you will direct users to your new content. If you make a habit of sharing useful and informative content from other sources, you will establish yourself as an industry authority.
LinkedIn is a well-known professional social networking site. It can be used to keep customers informed about your business, recruit new team members, and connect with industry partners. It is the best choice for B2B social media marketing because it is a professional network. Forbes ranks it as the best platform for generating leads, and it accounts for 46% of social media traffic on B2B firm websites.
Instagram is a visual platform that allows you to showcase your company’s personality. It is not a text-heavy platform, and links within posts are not permitted. The good thing is that you have access to a variety of tools that you can use to enhance your audience’s creative experiences. If you need to reach out to your customers through photos and videos, this is the best platform for you. You can share photos of your products in action and encourage your followers to do the same.
YouTube is the best social media marketing company in India for promoting and advertising your products or services. It can be a great platform for connecting with users if your company is capable of creating its own content. Aside from getting views directly on the platform, you can also use it to host videos that will be embedded on your website. Visual content is an excellent way to keep site visitors engaged. It provides a reason for you to open a YouTube account.
Why do you need the services of a social media marketing agency?
Agencies will also study your previous social media campaigns, conduct audits, and look for ways to improve. They will seek opportunities for immediate returns while also incorporating a long-term strategic plan. They will also assess your competition to determine what will work best for your company’s brand and goals. A marketing agency has the most up-to-date marketing tools that will benefit your company. Agency team members are up to date on the latest trends, techniques, and tools because they are subject matter experts and dedicated professionals. As a result, when you use their services, you gain access to new technology and strategies. That is why hiring a social media marketing agency in India can be extremely beneficial for you.
How to Develop a Social Media Marketing Strategy
Now that we’ve covered the value of using social media for your business and an overview of the most popular channels, it’s time to strategize how to use them most effectively. Here are five ways to create a social media strategy:
1. Research and understand your audiences
Understanding where your audience spends their time on social media and what content they enjoy consuming is one of the first steps in developing a good social media marketing strategy. This ensures that your message is well received and that your post is successful. You must tailor your content, voice, and strategy to both the platform and the platform’s audience. Your brand and product offerings will be much more appealing if you understand what your audience truly needs and cares about.
Tips to research your audience on social media
- Make personas to identify distinct segments.
- Examine relevant hashtags to see who is using them.
- Examine your competitors’ accounts, followers, and tags.
- Check out what other accounts or interests your target audience follows.
- Investigate popular sounds and topics in your field.
2. Choose which social media platforms you will focus on
Refer to the social media platforms we discussed earlier and determine where your target audience is most active. To begin building your social media presence, try out different channels and then focus on the ones that work best for you. Also, keep in mind that different channels should be used to reach out to different audiences with unique content.
3. Determining your KPIs
It will be difficult to benchmark your growth and impact unless you define success and which key performance metrics you will use. Every good social media marketing strategy should consider the following metrics for measuring the effectiveness of social media:
Clicks: How many people viewed the post?
Reach/Impression: How many people saw the content
Engagement: The proportion of viewers who responded to the post
Follower: How many people followed your account
Profile visit: How many people visited your profile after seeing your content in their feed
Mentions/Tags: How many times have people mentioned or tagged you in their posts?
Select the ones that are most important to you and your goals. If driving traffic to your website is your primary goal, then link clicks can be your primary KPI. If you want to improve your brand’s social perception, quality comments and shares may be a better metric to use.
4. Create relevant, original and engaging content
On social media, quality content is king. Create content that is tailored to your audience’s needs, questions, and desires while remaining consistent with your brand identity and values. One promising strategy is to focus on a post that will educate, entertain, or inspire readers. If it can do one or more of these three things, chances are your content will be useful to your audience.
You can use these social media marketing content ideas
- Share your blog posts and other great content
- Take advantage of trending topics
- Leverage user-generated content
- Post an interesting quote
- Publish industry headlines
- Put a spotlight on your customer
- Do an unboxing video for your product
- Run contests and giveaways
- Team up with another brand
- Share influencer content
5. Use social media content calendar and scheduler
This is the last step to developing a social media marketing strategy that elevates your brand and drives growth. Use a calendar to plan out your content for the month to help you stay on track and organized. Because it saves you time by centralizing all of your ideas and posts. A calendar also allows you to create content ahead of time when you know when everything is supposed to go out. A content scheduler, on the other hand, allows you to schedule a large amount of content at once, freeing up your time for other activities.
A social media strategy will assist you in developing a strategy for standing out from the crowd and building an audience of engaged and informed followers. It creates an environment in which leads can be nurtured through the buying cycle, from awareness to consideration to purchase. One of the most significant benefits of social media is the ability to generate free organic content. You do not have to pay to obtain valuable potential leads. Many businesses rely on these platforms to generate and interact with leads. There are no restrictions on the amount of content you can post. Moreover, because you will be engaging with a large number of consumers, implementing a social media marketing strategy will greatly increase your brand’s recognition.