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Ecommerce SEO Tips for Getting More Organic Traffic to Your Store

If you’re running an online store, then you know that getting organic traffic is key to your success. Here are  eCommerce SEO tips to help you get more of that precious traffic:

  1. Optimize your site for search engines.

This should be a no-brainer, but many store owners don’t take the time to optimize their sites properly. Make sure you use the right keywords in your titles, Meta descriptions, and throughout your site.

  1. Create detailed product descriptions.

Your product descriptions should not only include the basics like price and color, but also lots of detail about the product’s features and benefits

  1. Write unique product descriptions.

Copied and pasted product descriptions with no detail won’t impress potential customers or Google. Use your site’s CMS to write unique, compelling product descriptions that will help you rank higher in search results and increase sales.

  1. Optimize your content for local areas.

If you sell products locally, make sure you target your content to the right areas. Use local keywords and include local information like addresses and phone numbers on your site.

  1. Optimize your images for SEO.

When you upload images to your site, be sure to give them descriptive file names and add keywords to the alternate text field.

  1. Add customer reviews to your product pages.

Customer reviews play a huge role in eCommerce SEO, as they’re often the first thing shoppers will read about a product. This creates more organic traffic to your store and can positively affect your search rankings as well.

  1. Optimize for social media sharing

By adding share buttons and social plugins to your site. When customers share your products on social media, it increases exposure for your store and drives more traffic back to your site.

  1. Add targeted keywords to your titles.

Your titles are one of the most important factors in eCommerce SEO, so be sure to include your target keywords. This will help you rank higher in search results for those keywords.

  1. Use long-tail keywords in your titles and description meta tags.

Target phrases like “women’s blue sweater” instead of just “blue sweater” to make sure you get more organic traffic from the same target audience. Include at least 30% long-tail keywords in your title and description Meta tags to improve your results.

  1. Optimize product listings to include smart SEO copywriting.

For every product you list on your site, make sure you write an enticing description that includes keywords and speaks to potential customers. The more relevant content you have on your site, the higher search engine rankings you’ll receive.

  1. Use structured data markup.

Structured data markup is a way to tell Google about the content of your pages. This will help your site rank higher for specific queries and can also increase click-through rates from search results.

  1. Add rich snippets to your product pages.

Rich snippets are extra bits of information that appear in search engine results, like star ratings and price ranges. This helps you show up in search results for your target keywords and increases click-through from those listings as well.

  1. Include product reviews on your site.

If customers are already leaving reviews on your products, then you might as well list them all on your site too – this will improve your rankings and increase traffic.

  1. Write a blog for your store and post regularly.

Blogs are a great way to create relevant content about your products, as well as rank higher in Google’s search results. The more you write, the better – the site with the most relevant and up-to-date information on its topic will come out on top.

  1. Write product descriptions with long-tail keywords.

Include targeted keywords throughout your product description to improve your rankings and drive more relevant traffic to your site. An example of a possible title and description meta tag for a shirt might look like this: <title>Long Sleeve Men’s Basic Tee – Burgundy – Tops – Clothing</title>

<meta charset=”UTF-8″>

<meta name=”description” content=“A comfortable and stylish long sleeve shirt for men, made from 100% cotton. This burgundy tee is perfect for any casual occasion.”>

  1. Connect your site to Google+.

Creating a business page on Google+ helps you rank higher in search results because your site will be shared with more of your followers. Plus, it adds more relevant content about your products to the web for potential customers to see.

  1. Provide multiple ways to contact you.

List all of your contact information including phone numbers and email addresses on your site. This will make it easier for customers to get in touch with you, and also help your site rank higher in search engine results.

  1. Optimize your images for SEO.

When you upload images to your site, be sure to include keywords in the file names and fill out the alternate text field with a brief, keyword-rich description. This will help you improve image search rankings and attract customers to your site.

  1. Include social media sharing buttons on your site.

Social media is an important part of any online marketing strategy, so be sure you have Facebook Like and Tweet buttons on each product page, as well as sharing buttons for Pinterest, Google+, and any other relevant networks.

  1. Use Google Analytics to track success.

To improve your site’s SEO, you must be able to measure the results of your efforts and know what areas need attention. Keep track of how often people land on your site. Where they come from, and which keywords are driving traffic to your store so you can focus your efforts on the strategies that work best.

Now that you know the basics of effective ecommerce SEO services for online stores, it’s time to put these tips into practice and watch your traffic and sales grow!


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