Internet Marketing and Advertising – Different SEO Ways to Improve My Website Visibility and Traffic

Online marketing and advertising are very important for businesses because it helps to grow the company and to reach people who may otherwise be inaccessible. This type of marketing has been employed by companies such as Microsoft, Apple, Netflix, IBM, Coca-Cola, LinkedIn, Tesla Motors among many others. Though if you need help with the strategies of internet marketing and advertising in Chicago, then you can consider getting help from an SEO Company in Chicago and get the best help. 


There are many ways that one can use to improve their website’s visibility and traffic through SEO (search engine optimization) on the internet. First, you can improve your site’s visibility by optimizing your website for mobile optimization for any device. Mobile optimization makes the website display appropriately on any device whether it is a desktop, tablet, or phone.

Second, if your website is not visible to search engines or if it has a low ranking on the search results you can improve it. If your website is not visible to search engines then people will not find it and will not be able to access the information that you provide on your websites such as your business information such as employees, services, and more. If your website does not have a high ranking after all of the efforts put forth you may need to hire someone who specializes in SEO (search engine optimization) because hiring a company that specializes will allow them to implement a plan that suits a particular set of criteria for your business. 


SEO Ways to Improve Website Visibility and Traffic


  1. Implement Social Media to Your Website


Many businesses take advantage of social media for promotion. The use of social media can help to increase traffic because it allows people to gain access to your product or service without searching your website. For expert help with the same, you can seek help from SEO Company Chicago and get the best help. Social media was not used until the year 2009, but it has become an important marketing tool for many companies. Companies like Twitter, Instagram, YouTube, and LinkedIn provide an avenue for businesses to reach out to potential customers and build relationships with them.


2 Increase Your Social Networking Traffic


LinkedIn is a site that was founded in 2002 which enables professionals to find out about each other through various features available on the platform like company updates, industry news, job opportunities, and more. Companies can use LinkedIn for networking and to find new clients, partners, and suppliers. There are many ways that businesses can use LinkedIn to find potential clients which include:


LinkedIn can be used as a tool to search for potential clients on the platform. The LinkedIn platform offers different features so that companies can seek out potential clients based on their industries, locations, roles, skill sets, and more. Companies engage in activities like posting job opportunities or company updates so that they will be discoverable by potential candidates. This way companies will send out outreach to people who might be interested in their certain brand of product or service. 


Google+ is a powerful tool that can be used for networking. It creates connections with other people, which are made by different tools available on Google+. These are called circles. Through the use of circles, people who are connected to each other can interact with each other. Businesses can make connections with regular customers.


3 Create a Blog on Your Website to Increase Traffic


A blog is an informative website that provides updated information on certain topics. A company’s blog enables them to gain visibility and establish their name in the public eye, which will eventually lead to business development and growth opportunities. It allows a business to communicate information in a different way. For expert help with the same, you can rely on SEO Company Chicago and get the best help. 

The content that is written in a blog is usually informative and helpful in nature. The use of a blog will attract more traffic to your website because people can access your written content through their devices. When you create an informative blog, it will increase the time that people spend on your website. And may even create interest for other products or services that the company offers.


4 Use Linkedin InMail to Reach Out to Potential Clients


InMail is basically an email feature available on LinkedIn. In this businesses can use when they want to send an invitation for collaboration or when they want to connect with someone. This feature is very useful because many people who have LinkedIn accounts will not accept direct messages. They do not know so InMail will allow you to send messages to such users. This feature is useful because it allows businesses to reach out to more potential clients and at the same time can help them stay active online.


5 Setup Pay Per Click Ads on Google and Bing


Google AdWords and Yahoo Bing SEM programs, which allow companies to promote their products and services through pay-per-click advertising. Pay-per-click advertisements that are placed within search engine results pages. It provide exposure for websites and promote business by increasing exposure on the internet. This is because every time that people search for something on the internet. They will be able to find that information along with advertisements. For expert help, rely on an SEO Company in Chicago and get the best help. 


6 Setup Landing Pages on Facebook to Increase Website Traffic


Facebook is a social media platform that was founded in 2004, and it allows companies to advertise their business on their website. It has more than 1 billion active users, which makes it the most popular social media site in the world. These ads can help businesses to promote their products or services through various features like promoting an event. This also boosting the post on your business page, tagging people within your post, and creating page likes. The use of Facebook can help you to increase website traffic by bringing more visitors to your website or blog. 


7 Use a Mobile Website to Increase Traffic


A mobile website is a website that can be viewed easily on a mobile phone. Mobile websites are easier to navigate and they provide quick access to content for users. These days most people rely on their smartphones for searching the internet. So it is very important to make your business website mobile responsive. Another advantage of having a mobile site is that it increases traffic on your website. Because more people will be able to see your business’s services and products through their smartphones. 


8 Provide Email Updates to Your Customers


Sending emails to your customers can help you to stay in touch with your clients. By sending out email updates, companies can provide the latest information on different specials and discounts, and upcoming events. There are many ways through which businesses can send emails. Such as through social media platforms like Facebook and Twitter, or business websites and blogs. Whenever they want through their devices. For professional help, seek advice from SEO Company Chicago and get the best help. 


9 Use Blog and Social Media for Sales and Marketing


Blogs and social media platforms like Facebook and Twitter are great tools that businesses can use to boost traffic to their websites. Through these platforms, businesses can let people know about their products or services. They will be able to advertise through such channels. When businesses run promotions through such channels, the demand for their products or services will increase thus causing more sales. 


10 Create a Podcast to Raise Brand Awareness


A podcast is a form of digital audio file that is usually played via streaming digital media devices. A podcast can help companies create brand awareness since it allows them to communicate with potential clients and customers in a different way than normal websites and campaigns would do so. The use of podcasts can help businesses to build their brands. It increase traffic to their websites and create content that is useful to potential clients. 


11 Use Video on YouTube to Attract Traffic


YouTube is one of the most popular video-sharing sites in the world.  You should consider adding videos to your website so that you can attract more traffic. The use of videos on YouTube will allow your business to communicate effectively with its clients and customers.


By following the above-mentioned tips, you will be able to increase traffic on your website and at the same time enhance your brand image. The best thing about these tips is that they don’t cost much and can help you to create a strong online presence for your business. Though if you need professional help, you can rely on an SEO Company in Chicago and get the best help. 


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