The days of relying just on SEO and paid marketing to increase conversions and revenues are long gone. The client of the twenty-first century is wiser, more well-informed, and has a wealth of information at his fingertips to help him make the best decision. Dealing with today’s consumers is not just a task, but also an eye-opening experience with a wealth of lessons to be learned.
Your website can have amazing information, cool photos, and fascinating videos, but if a potential consumer can’t locate what he’s looking for, it’s essentially useless. Users have evolved relatively short attention spans as a result of the information saturation of the twenty-first century, and they want to see what they’re looking for as soon as possible. Websites nowadays are heavily reliant on eCommerce UI/UX designing, with the goal of streamlining the UX (user experience) as much as feasible.
“Hey, I’ve got a wonderful website and a product that clients would gladly pay top dollar for,” you might say now. I don’t have time to waste on UI/UX thinking.” And that’s when you lose track of time and plunge into the depths of Internet illiteracy. Remember that you must believe that your competition is smarter than you and is willing to invest more in your internet presence in order to knock you off the top spot. As a result, you must prepare yourself, make wise judgments, and concentrate on your website as if your life depended on it!
It’s at this point that hiring a specialist designer makes perfect commercial sense. eCommerce user interface design leads to more conversions, higher user retention, and makes your website a search engine darling. Consumer behavior has developed as the times have changed, trends have changed, and the times have changed. The easiest way to attract new customers and establish a user-friendly UX ecosystem worthy of ‘word of mouth promotion is through eCommerce UI design.
eCommerce is no more only a market trend; it has become the face of a revolution that has flipped global buying tendencies on their heads in recent years. “Commerce transforms the fate and genius of nations,” British author Thomas Gray famously stated, and eCommerce is doing just that and will continue to do so for the foreseeable future. eCommerce behemoths like Walmart, Amazon, and others have not only gained billions of dollars for themselves but have also given a huge boost to their country’s economy, namely the United States.
According to a recent analysis by Statista, physical goods sales on eCommerce platforms totaled $343.15 billion in 2019 and are expected to reach $476.5 billion by 2024.
Here are some interesting eCommerce UI/UX stats.
- Every $1 spent on eCommerce UX design yields a return of $2 to $100.
- Implementing well-planned and studied eCommerce UI/UX methods can increase conversion rates by as much as 400 percent.
- A responsive (mobile-friendly) website is likely to have 74% of its visitors return.
- Accelerated page loading is credited with 52 percent of online shoppers’ loyalty to an eCommerce website.
Now that I’ve put what I’ve taught into practice, I can confidently declare that eCommerce UI design is not easy and requires a great deal of time and effort to attain the best outcomes. So, let’s get to the fun stuff and look at the top five eCommerce UI/UX designing tips.
1. Intuitive and simple navigation
If a user doesn’t know what to do on your website, all of the content, multimedia, and bling on it are useless. The navigation of your website will determine how long a user remains on it and whether or not they make a purchase. When it comes to eCommerce UI design, a hired dedicated designer understands the value of simplicity and intuitiveness.
A detailed understanding of user navigation behavior is required for website navigation, rather than a “reinventing the wheel” approach. A potential customer will be able to look around your website more easily if the navigation is easy. Avoid taking long and winding navigation paths.
For ease of navigation, keep interlinks brief and pages closely linked to one another.
Here are a few pointers on how to improve the look of your product pages.
- Clear up the clutter in your category section. If your online store has a lot of categories, try to narrow them down or split them up into sub-categories. When it comes to sub-categories, make sure to provide user-friendly navigation paths between them.
- When naming the categories, keep in mind that you should use phrases that your target consumers could search for, not words that you believe will work. (You aren’t Professor X, so mind reading is a myth)
- As previously stated, patience is essential for a successful eCommerce UI/UX design. Conduct comprehensive testing to ensure that category navigation is as straightforward and intuitive as feasible.
2. Concentrate on the ‘Call to Action.’
Call to Action (CTA) buttons, maybe one of the most significant aspects of an eCommerce website development, demands your entire attention. These are the buttons that operate on the one-shot, one-kill principle, which states that if a user lands on a CTA that isn’t clearly defined, you’ve just lost a transaction.
The user will not return to your website since the navigation bores or confuses him.
- Make sure your CTA buttons are well-placed, easy to read, and include direct language like ‘Buy Now,’ ‘Order Now,’ ‘Add to Cart,’ ‘Shop Now,’ and so on.
- The user should always be directed to a CTA part of your site, boosting the odds of conversion.
- A well-designed and strategically positioned CTA approach will dramatically reinforce your conversion goals and increase your revenues.
3. Improve the speed of your website
A sluggish website is a website that has died. Users want to shop at websites that are lightning-fast, especially in the eCommerce arena. Remember that your user has neither the time nor the desire to wait for your page to load. To see how to increase the speed of your website, go to the Google Page Speed Insights tool. Aside from enlisting Google’s assistance, you may also take action to improve the speed of your website.
No Ghosting With The Right Hosting
Select the appropriate hosting option for your website, keeping in mind the intended audience’s location. Perform extensive research before selecting the best hosting service that provides VPS (virtual private servers) or dedicated servers. This will provide your website plenty of room to work in, resulting in a huge improvement in page load time.
Compression of files
Backend files, particularly CSS and HTML files, should be compressed. Duplicated or repeated codes are common in several file types, which can make them bulky. Compressing the files not only makes them lighter but also increases the time it takes for your website to load.
Customers’ Customized Search
You should consider implementing a customer-centric search experience. It not only assists customers in navigating your store quickly but also provides a personalized experience that makes a wonderful first impression.
Online search has advanced by leaps and bounds as a result of smartphones and tablets and has become an integral part of the eCommerce customer experience. Check out these two search options, which, if included in your eCommerce UI/UX designing strategy, can result in a larger user base and more conversions.
It’s all about the photos on an eCommerce site. While written content is vital for product descriptions, it is the image that initially draws a user’s attention. The graphic directs the viewer to the product page, where he reads the description before making a decision.
Implementing a picture recognition search on your website gives your users a powerful search option for finding a product they may not recognize but are passionate about.
Search by Voice
Take a page from the general Internet search pattern, and the emergence of voice search or voice-driven search is the first thing you’ll notice. Voice search has swiftly become a trend that is quickly catching on around the world, from search engines to mapping.
Speech search capabilities on your eCommerce website can be a terrific addition for your consumers and conversion goals. Voice search in your eStore will save users time while also giving them a unique and personalized experience.
5. There isn’t any bling on the checkout page.
The checkout page is the last stop on your website’s journey, and it’s only one step away from a sale.
This page is likely the most important part of eCommerce UI design, so it must be as simple as possible. A well-designed and clutter-free Checkout page can easily increase conversion rates. Let’s take a look at some of the Do’s and Don’ts of Checkout Page Design.
- Only show relevant purchase information on the page.
- At each step of the checkout process, an order summary should be displayed. This gives users a more personalized experience and a sense of control over the buying process.
- Allow users to change the cart basket without leaving the website, allowing them to add or remove product quantities.
- Use light color schemes on the checkout page to avoid confusion and increasing the likelihood of a user transaction decline.
- Don’t try to cram the full transaction procedure onto one page. Users are likely to leave the page if the procedure overwhelms them and information overflows.
- Avoid including any adverts or product links on the checkout page.